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protecting artists on the path to creative freedom

Gold Theory Artists is a boutique artist management collective founded by James Vitalo. Comprised of a team of experienced managers and industry specialists, Gold Theory takes a highly tailored, full-service approach, supporting artists across every facet of their business from touring strategy, marketing and promotion, label deals, brand partnerships, creative direction, production, publishing, and beyond.
Based between Los Angeles and New York and supported by a trusted global network, Gold Theory is dedicated to helping artists develop and maintain a sustainable worldwide business. In a fast-moving and ever-evolving industry, we take pride in identifying the most unique, authentic, and strategic ways to build career artists while protecting the vision and ethos that established them.
We do not take the opportunity to represent our artists lightly and are proud to champion some of the most influential acts in music today.

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